Simone Massaro · Press & News
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Interviews, articles and press coverage about Simone Massaro: his return from the United States to Sicily, BaxEnergy and its acquisition by Yokogawa, the Free Mind Foundry campus in Acireale, and his work in philanthropy and art.
What do they write about Simone Massaro?
Since his return Italian and international media have been following Simone Massaro and his projects
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The first is his return: a software engineer from Catania who spent more than ten years in the United States, where he developed SCADA software used by NASA, the Pentagon, Disney and Heathrow Airport, and came back to Sicily to create skilled jobs.
The second is BaxEnergy, the renewable energy software company he founded in 2010 and that Yokogawa Electric Corporation acquired in June 2024, announcing a €150 million three-year plan and 100 new hires in Sicily.
The third is Free Mind Foundry, the innovation campus he opened in Acireale in 2017 and expanded in 2019 into an international cooperation hub for research and higher education.
The fourth is the monumental roundabout on Via Fontanarossa in Catania, inaugurated on 6 May 2026 around the restored Fiat G.91T flown by his father.
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Frequently asked questions
about Simone Massaro in the press
Where has Simone Massaro been covered in the press?
Simone Massaro and his companies have been covered since 2008 by national outlets such as ANSA, Corriere della Sera, la Repubblica and Rai TGR Sicilia; by Sicilian media including La Sicilia, Giornale di Sicilia, Quotidiano di Sicilia, Gazzetta del Sud, LiveSicilia and BlogSicilia; and by trade and international media such as Energia & Mercato, HydroNews, Sun & Wind Energy, the Uptime Wind Energy Podcast and DKNews.kz. The coverage, collected on the What They Say page of simonemassaro.com, includes news, interviews, videos and podcasts.
What does Simone Massaro talk about in interviews?
Simone Massaro’s interviews return to building a global technology business from Sicily. He explains that software has no borders, that young people should study and work abroad and then come back, and that Sicily should create technology rather than endure it: ideas he has put into practice with BaxEnergy and Free Mind Foundry. In his recent writing he also discusses entrepreneurial philanthropy, which he sums up as “Philanthropy starts the initiative. Entrepreneurship makes it autonomous”, and the role of collectors who support living Sicilian artists in the moment “before the market has decided what that artist is worth”.
Why did Simone Massaro return to Sicily?
After more than ten years in the United States, Simone Massaro returned to Sicily to show that a technology company can grow there. BaxEnergy opened its research and development center in Catania in 2011, and his presence on the island was consolidated with Free Mind Foundry in 2017. Speaking to Quotidiano di Sicilia in 2019, he described the return as a social duty, with the aim of creating technology, not just enduring it, and exporting the knowledge built in Sicily. His advice to young people is to travel, learn from the world and then come back.
How did the press cover the Fontanarossa roundabout?
Quotidiano di Sicilia, Siciliaweb and TalkyMedia reported the inauguration of the Fontanarossa roundabout on 6 May 2026: a new monument at the entrance to Catania Airport, built around the restored Fiat G.91T flown by Simone Massaro’s father. The project was also followed on Simone Massaro’s Instagram and LinkedIn profiles, with video interviews filmed while the aircraft was being moved into place and on inauguration day, and a photo recap of the event. The story behind the monument is told on the Entrepreneurial Philanthropy page.
What has the press written about BaxEnergy?
The press has followed BaxEnergy since 2011, when La Sicilia described its Catania research center as a team of engineers who had come back from abroad. Trade media covered its international growth, from the 2015 cooperation with ROMO Wind to its joint venture with Powercon in India, and in 2016 BaxEnergy was selected as a Game Changer at European Utility Week in Barcelona. In July 2024 dozens of outlets, including ANSA, Corriere della Sera, Giornale di Sicilia and Energia & Mercato, reported its acquisition by Yokogawa Electric Corporation and a €150 million plan with 100 new hires in Sicily. In October 2025 Yokogawa also acquired IntelliSync and WiSNAM, two Acireale companies led by Simone Massaro, and integrated them into BaxEnergy.
What has the press written about Free Mind Foundry?
Free Mind Foundry opened in Acireale in July 2017, inside the Credito Siciliano business center, and the press described it as the largest innovation hub in Southern Italy. Built in 45 days with Sicilian suppliers, it brought together companies working on renewable energy, video games, virtual reality and artificial intelligence. On 27 September 2019 Simone Massaro inaugurated its second space, an international cooperation hub for technology research and higher education, with Huawei Italia’s managing director Thomas Miao, the president of Italy’s National Research Council Massimo Inguscio and the rector of the University of Catania among the guests. In 2020 the campus launched the Free Mind Foundry Academy with 24ORE Business School, and in July 2024 it hosted the presentation of Yokogawa’s plan for BaxEnergy.
