I am Simone
Massaro
An engineer by formation, an entrepreneur by instinct, and, above all, a builder of futures that refuses to compromise between progress and responsibility.
Over the past two decades, I have navigated complex technological landscapes across more than 25 countries, working at the intersection where innovation stops being theoretical and begins to shape the real world.
My focus has never been technology for its own sake, but technology as a force capable of redefining how we produce energy, how we design industries, and ultimately how we coexist with our planet.
I'm Dr.
Simone
Massaro
Heritage & Vision
What drives me is a clear conviction: sustainability is not a constraint—it is the most powerful catalyst for meaningful innovation.
Every venture I’ve built has been guided by this belief. From renewable energy platforms to digital infrastructures, my work focuses on creating systems that generate long-term impact, where technology, responsibility, and scalability converge.
Art & Culture
I don’t approach art as decoration or acquisition. I approach it as something that interrupts you.
I’m not interested in technical perfection or trends. I look for tension—works that hold opposing forces together: strength and fragility, beauty and effort, balance and instability. If a piece doesn’t move something, it doesn’t belong in my collection.
What I’ve built is not a display, but a personal journey. Each work represents a moment—an instinct, an encounter, sometimes even a mistake. Some decisions are immediate; others unfold over time. And then there are the works I didn’t acquire—the ones that stay with you anyway.
I’m drawn to art that explores movement—not just physical, but emotional and conceptual. Art, to me, is about transition and transformation. Not immediate clarity, but what evolves every time you return to it.
This is also why I support emerging artists. At that stage, the work is still raw and unconstrained. Engaging there means experiencing art in its most honest form—before external expectations define it.
Art is not what you hang on a wall. It’s what stays with you.
Family Roots
“I learned early that courage and precision are not just values in flight—they are values in life.”
I was born in Catania with aviation in my blood, the son of an Italian Air Force captain whose example profoundly shaped who I am. My earliest years unfolded in the orbit of military environments, where discipline, risk, and responsibility were lived realities.
From him, I inherited precision, courage, and the belief that serving others—through engineering, leadership, or creativity—is not simply a virtue, but a vocation.
My childhood was marked by early independence. Following my father’s illness and passing, I found myself navigating life on my own at a young age. Those years forged a dual mindset: structured rigor on one side, and exposure to early technological communities on the other—where curiosity, experimentation, and unconventional thinking thrived.
My Journey
If I were to describe my journey in more human terms, I would borrow from mythology rather than business language. I see myself as a contemporary Odysseus, not in search of a destination, but in pursuit of a continuous return. I have crossed industries, continents, and technological frontiers, only to come back to where it all began, carrying with me a clear purpose: to demonstrate that global excellence does not need to be imported, it can be created, cultivated, and exported from Italy, from Sicily, to the world.
Early Years
I first encountered programming manuals at a young age and began exploring computational thinking, quickly transforming curiosity into tangible outcomes. I competed in national scientific contests, earning multiple awards in chemistry and physics, and developed early simulation software focused on planetary motion and optical systems—my first proof that ideas, when pursued with rigor, can generate both knowledge and independence.
University Years
I pursued Computer Engineering at the University of Catania, but my path accelerated early. Before graduating, I was recruited by leading American technology companies and moved to Boston, where I spent over a decade working on industrial software systems.
2000s – Industrial Innovation
This period became foundational. I specialized in Microsoft-based technologies and contributed to mission-critical infrastructures across aerospace, defense, energy, and telecommunications. I worked on some of the first 3D SCADA systems and 64-bit industrial platforms, and contributed to the evolution of OPC UA, now a global standard for industrial communication.
2008 – Institutional Recognition
In 2008, I joined Microsoft’s ISV Advisory Board and the Technical Steering Committee of the OPC Foundation, formalizing my role in shaping industrial technology at a global level.
2011 – Entrepreneurship Begins
In 2011, I founded BaxEnergy, developing one of the first platforms for large-scale renewable energy monitoring and control—now supporting over 120 GW across more than 20 countries.
2013–2017 – Expansion and Diversification
I expanded across multiple domains: designing large-scale renewable energy control rooms, entering the gaming industry with over one million distributed copies, and contributing to biomedical innovations. I founded ventures including Wisnam, Rimlight Studios, Free Mind Foundry, and IntelliSync, spanning AI, cybersecurity, and international research collaboration.
Recent Years – Energy & Sustainability
My focus has increasingly shifted toward energy transition. I have worked on advanced green hydrogen applications and currently serve as Managing Director at Yokogawa (Energy & Sustainability) and PXiSE Solutions, contributing to global industrial decarbonization strategies.
Heritage & Vision
What drives me is a simple, yet demanding conviction: sustainability is not a constraint to work around, it is the most powerful catalyst for meaningful innovation.
Every venture I've founded, every ecosystem I've helped build, has been guided by this belief. From renewable energy platforms to digital infrastructures, my work is about translating complexity into scalable impact, bridging the distance between visionary ideas and tangible transformation.
Art & Culture
I don't approach art as decoration or acquisition. I approach it as something that interrupts you.
I'm not interested in technical perfection or in following what's trending. What I look for is tension—works that hold opposing forces together: strength and fragility, beauty and effort, balance and instability. If a piece doesn't move something in me, it simply doesn't belong in my collection.
What I've built is not a display, but a personal journey. Each work represents a moment—an instinct, an encounter, sometimes even a mistake. Some pieces are immediate decisions; others take time to unfold. And then there are the ones I didn't acquire—the ones that stay with you anyway. Those matter just as much.
I'm consistently drawn to works that explore the idea of movement: not just physical, but emotional and conceptual. Art, to me, is about transition, exploration, and transformation. I'm less interested in immediate clarity and more in what lingers—what evolves each time you return to the same piece.
This is also why I actively support emerging artists. At that stage, the work is still raw, unfiltered, and unconstrained. Supporting them means engaging with art in its most honest form—before it becomes defined by external expectations.
I don't aim to build a "correct" collection. I don't seek validation. I choose what resonates, even when it's challenging, even when it resists easy interpretation. In the end, art is not what you hang on a wall. It's what stays with you long after.
Family Roots
"I learned early that courage and precision are not just values in flight – they are values in life."
I was born in Catania with aviation in my blood, the son of an Italian Air Force captain whose example profoundly shaped who I am. My earliest years unfolded in the shadow of military bases, where discipline, risk, and responsibility were not abstract concepts but daily realities. From him, I inherited a devotion to precision, courage, and the belief that serving others—whether through engineering, leadership, or creativity—is not simply a virtue, but a vocation.
My childhood was marked by instability and early independence. Following my father's declining health and eventual passing, my family fragmented, and I found myself navigating adolescence largely on my own. By the age of fourteen, I had already learned what it means to take full responsibility for one's life. It was in those years—between solitude and discovery—that I developed a dual exposure: on one side, structured environments grounded in rigor and ethics; on the other, underground communities of early technologists and programmers, where curiosity and experimentation thrived.
If I were to describe my journey in more human terms, I would borrow from mythology rather than business language. I see myself as a contemporary Odysseus, not in search of a destination, but in pursuit of a continuous return. I have crossed industries, continents, and technological frontiers, only to come back to where it all began, carrying with me a clear purpose: to demonstrate that global excellence does not need to be imported, it can be created, cultivated, and exported from Italy, from Sicily, to the world.
Early Years
I first encountered programming manuals at a young age and began exploring computational thinking, quickly transforming curiosity into tangible outcomes. I competed in national scientific contests, earning multiple awards in chemistry and physics, and developed early simulation software focused on planetary motion and optical systems—my first proof that ideas, when pursued with rigor, can generate both knowledge and independence.
University Years
I pursued Computer Engineering at the University of Catania, but my path accelerated early. Before graduating, I was recruited by leading American technology companies and moved to Boston, where I spent over a decade working on industrial software systems.
2000s – Industrial Innovation
This period became foundational. I specialized in Microsoft-based technologies and contributed to mission-critical infrastructures across aerospace, defense, energy, and telecommunications. I worked on some of the first 3D SCADA systems and 64-bit industrial platforms, and contributed to the evolution of OPC UA, now a global standard for industrial communication.
2008 – Institutional Recognition
In 2008, I joined Microsoft's ISV Advisory Board and the Technical Steering Committee of the OPC Foundation, formalizing my role in shaping industrial technology at a global level.
2011 – Entrepreneurship Begins
In 2011, I founded BaxEnergy, developing one of the first platforms for large-scale renewable energy monitoring and control—now supporting over 120 GW across more than 20 countries.
2013–2017 – Expansion and Diversification
I expanded across multiple domains: designing large-scale renewable energy control rooms, entering the gaming industry with over one million distributed titles, and contributing to biomedical innovations. I founded ventures including Wisnam, Rimlight Studios, Free Mind Foundry, and IntelliSync, spanning AI, cybersecurity, and international research collaboration.
Recent Years – Energy & Sustainability
My focus has increasingly shifted toward energy transition. I have worked on advanced green hydrogen applications and currently serve as Managing Director at Yokogawa (Energy & Sustainability) and PXiSE Solutions, contributing to global industrial decarbonization strategies.
Institutional Roles
In 2008, I joined the ISV Advisory Board at Microsoft and the Technical Steering Committee of the OPC Foundation, roles that formalized my contribution to the advancement of industrial automation and reinforced my engagement at a global level in shaping the future of industrial technology.